Ryder Company segmented the market based on the brand loyalty variable; what type of segmentation are they performing?
A) Psychographic
B) Lifestyle
C) Demographic
D) Behavioral

Question

Quizplus · Accepted Answer

Segmenting the market based on brand loyalty falls under behavioral segmentation, as it involves categorizing consumers based on their behavior towards the brand, including their loyalty status.

Ryder Company Segmented the Market Based on the Brand Loyalty