Brag Company is going through the market segmentation process. They divide customers into two groups: 1) those who snow ski 0-4 times a year, and 2) those who snow ski more than 4 times a year. This is an example of
A) geographic segmentation.
B) demographic segmentation.
C) psychographic segmentation.
D) behavioral segmentation.

Question

Quizplus · Accepted Answer

This is an example of behavioral segmentation because it categorizes customers based on their behavior, specifically how often they engage in snow skiing. Behavioral segmentation looks at patterns of behavior displayed by customers, such as usage rate, loyalty, and benefits sought, to create more targeted marketing strategies.

Brag Company Is Going Through the Market Segmentation Process