A target market is
A) the group of customers a company decides to focus its marketing efforts on.
B) the group of companies a given company must take customers away from.
C) a group of customers loyal to another company.
D) a group of customers a company doesn't want to market to because those customers are the least profitable.

Question

Quizplus · Accepted Answer

A target market is defined as the specific group of potential customers towards whom a company directs its marketing efforts. This group is selected based on factors like demographics, interests, and behaviors, with the aim of focusing resources on the audience most likely to purchase the company's products or services.

A Target Market Is