Generally speaking, how many steps are there in the segmentation process?
A) 5
B) 6
C) 7
D) 8
Correct Answer:
Verified
Q2: Psychographic segmentation is
A) the process of categorizing
Q3: Behavioral segmentation is
A) the process of categorizing
Q4: Vance, a marketing major, was helping his
Q5: A mass market approach
A) assumes the market
Q6: A micromarketing approach
A) assumes the market is
Q8: Demographic segmentation is
A) the process of categorizing
Q9: A key variable to demographic segmentation is
A)
Q10: Which of the following is NOT a
Q11: A target market is
A) the group of
Q12: Positioning is
A) the act of categorizing different
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