Psychographic segmentation is
A) the process of categorizing different groups of customers in a market, based on customer differences.
B) the process of separating customer groups based on location.
C) the process of separating customer groups based on lifestyle.
D) the process of separating customers based on what they do.
Correct Answer:
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Q1: Geographic segmentation is
A) the process of categorizing
Q3: Behavioral segmentation is
A) the process of categorizing
Q4: Vance, a marketing major, was helping his
Q5: A mass market approach
A) assumes the market
Q6: A micromarketing approach
A) assumes the market is
Q7: Generally speaking, how many steps are there
Q8: Demographic segmentation is
A) the process of categorizing
Q9: A key variable to demographic segmentation is
A)
Q10: Which of the following is NOT a
Q11: A target market is
A) the group of
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