Demographic segmentation is
A) the process of categorizing different groups of customers in a market based personal characteristics such as age, race, and so on.
B) the process of separating customer groups based on location.
C) the process of separating customer groups based on lifestyle.
D) the process of separating customers based on what they do.

Question

Quizplus · Accepted Answer

Demographic segmentation involves categorizing customer groups based on personal characteristics such as age, gender, income, race, and education, which helps businesses tailor their products and marketing efforts to meet the specific needs of different demographic groups.

Demographic Segmentation Is