Which of the following is NOT a criterion needed for a market segmentation approach to be effective?
A) Measurable
B) Substantial
C) Responsive
D) Marketable

Question

Quizplus · Accepted Answer

Market segmentation must be measurable, substantial, and responsive to be effective. "Marketable" is not a recognized criterion for effective market segmentation. Effective segmentation requires that segments are identifiable and sizable (measurable), large or profitable enough to serve (substantial), and likely to respond positively to marketing efforts (responsive).

Which of the Following Is NOT a Criterion Needed for a Market