A micromarketing approach
A) assumes the market is just one big segment.
B) assumes every customer is their own segment.
C) is the process of separating customer groups based on location.
D) is the process of separating customer groups based on lifestyle.

Question

Quizplus · Accepted Answer

Micromarketing is a strategy that treats every customer as their own segment, focusing on highly personalized and targeted approaches.

A Micromarketing Approach