A key variable to demographic segmentation is
A) gender.
B) social class.
C) brand loyalty.
D) usage rate.
Correct Answer:
Verified
Q4: Vance, a marketing major, was helping his
Q5: A mass market approach
A) assumes the market
Q6: A micromarketing approach
A) assumes the market is
Q7: Generally speaking, how many steps are there
Q8: Demographic segmentation is
A) the process of categorizing
Q10: Which of the following is NOT a
Q11: A target market is
A) the group of
Q12: Positioning is
A) the act of categorizing different
Q13: How many steps are typically involved in
Q14: What is the first step in developing
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