Solved

Positioning Is

Question 12

Multiple Choice

Positioning is


A) the act of categorizing different groups of customers in a market, based on customer differences.
B) is used externally to give customers a sense of the company's brand.
C) the act of creating a specific perception in the customer's mind relative to other options.
D) the act of strategically locating products with a given geographic area.

Correct Answer:

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