Amber is not sure that she is getting the right data about her customers. There seems to be a disconnect between what they say they will do and what they do. She is convinced she must try observation to see what customers do and discover the real patterns of their actions. She can use several new techniques to investigate her customers' behavior. Which of the following is NOT an emerging observation technique she should consider?
A) Using cookies to track what customers do on the firm's website
B) Using facial recognition to see who the customers are and how to link purchase behaviors
C) Using shopping carts equipped with GPS to track customers' movements through stores.
D) Building a new, flexible, real-time data collection and reporting system to track customer inquiries.
Correct Answer:
Verified
Q29: Quantitative research would typically be used in
Q30: Steve was exploring complex questions about his
Q31: You are in a small company, covering
Q32: Patrick was the head of the operations
Q33: Thomas was puzzled about how to collect
Q35: Eddie has been assigned a marketing research
Q36: Firms will often hire outside professional researchers
Q37: Rebecca was meeting with a number of
Q38: Technological scanning is a promising technique, but
Q39: Sergio was the marketing researcher who seemed
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents