Firms will often hire outside professional researchers when analyzing qualitative data because of the technical difficulties of analyzing the data collected and ensure the firm's researchers do not overlook key insights.

Question

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Hiring outside professional researchers for analyzing qualitative data helps in leveraging their expertise to navigate the complexities of qualitative analysis and ensures an unbiased perspective, reducing the risk of overlooking key insights due to internal biases or familiarity.

Firms Will Often Hire Outside Professional Researchers When Analyzing Qualitative