Which term best describes the combinations of controllable and uncontrollable forces that affect a marketing decision?
A) Marketing Environment
B) Marketing intermediaries
C) Market Share
D) Micro-Environment

Question

Quizplus · Accepted Answer

The Marketing Environment encompasses both controllable and uncontrollable forces that affect marketing decisions. It includes factors like social, economic, technological, competitive, and regulatory forces.

Which Term Best Describes the Combinations of Controllable and Uncontrollable