Which element would be categorized in the macro-environment for managers at Ben & Jerry's?
A) Cultural beliefs
B) Ingredients
C) Prices
D) Flavors

Question

Quizplus · Accepted Answer

Cultural beliefs are part of the macro-environment that managers at Ben & Jerry's would consider, as they influence consumer behavior and preferences on a large scale, beyond the company's immediate control.

Which Element Would Be Categorized in the Macro-Environment for Managers