Which term best describes anything in the environment that directly affects or is directly affected by the marketing manager's decisions?
A) Micro-environment
B) Macro-environment
C) Mature Economy
D) Market

Question

Quizplus · Accepted Answer

The micro-environment includes all the actors close to the company that affect its ability to serve its customers, such as suppliers, marketing intermediaries, customer markets, competitors, and publics. These elements are directly affected by the marketing manager's decisions.

Which Term Best Describes Anything in the Environment That Directly