Which term best describes the most important micro-environment element, the opposite partner in an exchange?
A) Customer
B) Company
C) Competitor
D) Suppliers

Question

Quizplus · Accepted Answer

The most important micro-environment element, considered the opposite partner in an exchange, is the Customer. This is because the primary goal of a business is to satisfy the needs and wants of its customers, making them central to all business activities.

Which Term Best Describes the Most Important Micro-Environment Element, the Opposite