Controllable and uncontrollable forces that affect marketing decision make up the
A) marketing environment.
B) micro-environment.
C) market.
D) macro-environment.

Question

Quizplus · Accepted Answer

The marketing environment encompasses both controllable and uncontrollable forces that affect marketing decisions, including both the micro-environment (such as suppliers, customers, and competitors) and the macro-environment (such as economic, technological, and legal factors).

Controllable and Uncontrollable Forces That Affect Marketing Decision Make Up