An effective Current State Touchmap includes all of the following aspects except:)
A) recognition of different types of customers
B) graphical illustration of the enterprise's internal structure
C) analysis of the customer life cycle
D) customer satisfaction surveys

Question

Quizplus · Accepted Answer

An effective Current State Touchmap focuses on customer interactions and experiences rather than the internal structure of the enterprise. It aims to understand and improve the customer journey, making the graphical illustration of the enterprise's internal structure less relevant to its purpose.

An Effective Current State Touchmap Includes All of the Following