An effective Future State Touchmap takes into account all of the "best practices" except:
A) treating different customers differently
B) unique customer identification at all touchpoints
C) collecting as much customer information as possible
D) never asking for the same information twice

Question

Quizplus · Accepted Answer

An effective Future State Touchmap focuses on optimizing customer interactions and experiences. While treating customers differently, identifying them uniquely at all touchpoints, and not asking for the same information twice are considered best practices, collecting as much customer information as possible is not. This is because indiscriminate data collection can lead to privacy concerns and data overload, detracting from the goal of creating a streamlined and positive customer experience.

An Effective Future State Touchmap Takes into Account All of the "Best