What consumers know about the goals and tactics of those trying to persuade them is known as:
A) advertiser knowledge.
B) purchase knowledge.
C) persuasion knowledge.
D) influence knowledge.
E) None of the above.

Question

Quizplus · Accepted Answer

Persuasion knowledge refers to what consumers understand about the motives and methods of advertisers or anyone attempting to persuade them. It encompasses their awareness of persuasive intent and the strategies used in attempts to influence their attitudes or behaviors.

What Consumers Know About the Goals and Tactics of Those