Which of the following types of knowledge sources usually has the greatest impact on consumers?
A) Personal, business-controlled
B) Personal, non-business-controlled
C) Impersonal, business-controlled
D) Impersonal, non-business-controlled
E) None of the above.

Question

Quizplus · Accepted Answer

Personal, non-business-controlled sources, such as recommendations from friends and family, tend to have the greatest impact on consumers because they are perceived as more trustworthy and unbiased compared to business-controlled sources.

Which of the Following Types of Knowledge Sources Usually Has