A company's success in achieving the positioning it seeks for its product is reflected by:
A) top-of-the-mind awareness.
B) the number of brand associations.
C) the difference between the product's actual image and the desired image.
D) the absence of knowledge gaps.
E) None of the above.

Question

Quizplus · Accepted Answer

The success of a company's product positioning is measured by how closely the actual image of the product aligns with the desired image the company aims to project.

A Company's Success in Achieving the Positioning It Seeks for Its