Which of the following is not a benefit companies receive from understanding consumer knowledge?
A) It allows them to gauge whether the positioning intended for their products actually exists in the consumer's mind.
B) It allows them to identify purchase barriers.
C) It helps them discover new product uses which in turn can stimulate sales.
D) It helps them gauge the potential threat posed by competitors to their existing customer base.
E) All of the above are benefits companies derived from an understanding of consumer knowledge.

Question

Quizplus · Accepted Answer

Understanding consumer knowledge helps companies in various ways, including gauging product positioning in consumers' minds, identifying purchase barriers, discovering new product uses, and assessing threats from competitors. Therefore, all the options listed are indeed benefits derived from understanding consumer knowledge.

Which of the Following Is Not a Benefit Companies Receive