Which of the following is a reason why businesses need to understand consumers' knowledge sources?
A) Companies need to know what is being said about the company by these sources.
B) It helps companies develop their strategies for making contact with consumers.
C) It enables companies to charge higher prices for their product's.
D) A and B
E) A, B, and C

Question

Quizplus · Accepted Answer

Understanding consumers' knowledge sources helps companies know what is being said about them and aids in developing strategies for making contact with consumers. Charging higher prices is not directly related to understanding consumers' knowledge sources.

Which of the Following Is a Reason Why Businesses Need