Which of the following is not a source of consumer knowledge?
A) Opinions of others
B) Magazines
C) The Internet
D) Advertising
E) All of the above are sources of consumer knowledge.
Correct Answer:
Verified
Q56: Purchase knowledge includes knowledge about:
A) product price.
B)
Q57: Managers are motivated to hold prices down
Q58: The information in memory about how a
Q59: What consumers know about the goals and
Q60: Consumers' understanding of their own mental processes
Q62: Which of the following types of knowledge
Q63: When consumer knowledge is based on direct
Q64: Which of the following is a reason
Q65: Which of the following is not a
Q66: A company's success in achieving the positioning
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