The less individualized the product and the larger the segment for which it is designed, the greater the likelihood that the costs to the marketer will increase.

Name: The less individualized the product and the larger the segment for which it is designed, the greater the likelihood that the costs to the marketer will increase.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Standardization and targeting larger segments typically lead to economies of scale, which can decrease the costs per unit for the marketer.

The Less Individualized the Product and the Larger the Segment