One disadvantage of market segmentation is that it always increases marketing expenses.
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Q15: The ultimate goal of market segmentation is
Q16: The less individualized the product and the
Q17: The opposite of market aggregation is mass
Q18: Mass marketing is more appropriate in industrially
Q19: Mass customization is the customization of goods
Q21: The attractiveness of a market segment depends
Q22: Product is the total bundle of utilities
Q23: Price is the total bundle of disutilities
Q24: Having the lowest price is not as
Q25: A successful brand strategy would provide an
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