Mass marketing is more appropriate in industrially advanced countries than in less advanced countries with developing economies.

Question

Quizplus · Accepted Answer

Mass marketing strategies often assume a wide and homogeneous audience with similar needs and preferences, which might not be effective in less advanced countries where markets can be more diverse, fragmented, and characterized by different levels of income, access, and consumer behavior. Targeted or niche marketing might be more appropriate in these contexts to address specific needs and preferences.

Mass Marketing Is More Appropriate in Industrially Advanced Countries Than