The attractiveness of a market segment depends on a number of factors, including its size and accessibility.

Question

Quizplus · Accepted Answer

The attractiveness of a market segment is influenced by various factors such as its size, growth potential, accessibility, profitability, and the level of competition, among others. A segment that is large, accessible, and has high growth potential is generally considered more attractive.

The Attractiveness of a Market Segment Depends on a Number