Customers in the organisational markets tend to be more emotionally involved with the brands they buy and the frequency of contact with the supplier is relatively limited

Question

Quizplus · Accepted Answer

Organizational buyers tend to be more rational and less emotionally involved in their purchasing decisions, focusing on factors such as price, quality, and service. They often have frequent and ongoing contact with suppliers to negotiate terms, manage contracts, and ensure product/service quality.

Customers in the Organisational Markets Tend to Be More Emotionally