As per the risk continuum explored by Thompson et al (1998), as the risk attached to an organisational purchase increases, the buying centre becomes smaller, less people are involved and previously proven suppliers are not preferred.

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Thompson et al. (1998) suggest that as the risk attached to an organizational purchase increases, the buying center typically becomes larger, involving more people to share the risk, and there is a preference for previously proven suppliers to minimize uncertainty.

As Per the Risk Continuum Explored by Thompson Et Al