Organisational markets tend to be more geographically concentrated than consumer markets and tend to have limited number of buyers.

Question

Quizplus · Accepted Answer

Organizational markets, such as those for industrial products, services, and commodities, are often more geographically concentrated due to the specific needs and locations of businesses. Additionally, they tend to have a limited number of buyers because the products or services offered are specialized and tailored to the needs of specific industries or businesses, unlike consumer markets which target the general public and have a much larger potential customer base.

Organisational Markets Tend to Be More Geographically Concentrated Than Consumer