Which of the following correctly describes the Industrial Marketing and Purchasing Group (IMP) ?
A) It is a consortium of researchers in UK and Europe that has developed the interaction model of buyer-seller relationships which are seen to be complex and dynamic
B) It is a consortium of industrial buyers in UK and Europe engaged in buying for large multinational firms
C) It is a consortium of corporate agencies in UK and Europe proving services to industrial clients across Europe
D) It is a consortium of environmental pressure groups in UK and Europe trying to have a say in what big companies buy and where they buy from
Correct Answer:
Verified
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