Which of the following is not a variable identified by Webster and Wind (1972) influencing organizational buying behaviour?

Question

Quizplus · Accepted Answer

Webster and Wind (1972) identified three main sets of variables influencing organizational buying behavior: environmental influences, organizational influences, and interpersonal/social influences. Legal and technological influences are not explicitly categorized as a separate variable in their model; instead, these factors could be considered part of the broader environmental influences.

Which of the Following Is Not a Variable Identified by Webster