Which of the Following Correctly Describes a Relational Selling Strategy

Which of the following correctly describes a relational selling strategy?

A) A strategic approach adopted by an organisation with a view to implementing lean production methods to reduce costs and pass the benefit to customers
B) A strategic approach adopted by an organisation with a view to developing long term and mutually beneficial relationships with some of its customers
C) A strategic approach adopted by an organisation with a view to promoting internal marketing and a collaborative culture
D) A strategic approach adopted by an organisation to reduce costs and improve profitability by selling premium quality products to customers