Individuals who actively and deliberately shape and form the thoughts of others, from a (usually impersonal) position of some perceived level of expertise, for example, motoring journalists or TV personalities are:
A) innovators
B) early adopters
C) opinion leaders
D) opinion formers
Correct Answer:
Verified
Q2: Political targeting of journalists to influence how
Q3: A 'simulated' opinion leader would be:
A) James
Q4: An informediary is:
A) a market maven operating
Q5: The two-step flow of communications model was
Q6: Who found that many motor company press
Q7: Who identified a chasm between the early
Q8: Which of the following is not a
Q9: As per Davis's (1989) Technology Acceptance Model,
Q10: Which of the following correctly describes buzz
Q11: Which of the following correctly illustrates the
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