Which sales force deployment approach is most consistent with the underlying philosophy of the marketing concept?
A) product specialization
B) customer specialization
C) geographic territories
D) sales force capability
E) number of customers

Question

Quizplus · Accepted Answer

Customer specialization aligns best with the marketing concept because it focuses on understanding and meeting the specific needs of distinct customer groups, which is central to the marketing concept's emphasis on satisfying customer needs and wants.

Which Sales Force Deployment Approach Is Most Consistent with the Underlying