In the United States, there are five major manufacturers of school bus bodies. Blue Bird Body Corporation has a 45 percent share of the market. Because school system records are open to the public, Blue Bird would be able to gather the industry sales information needed to see how it stacks up against its competition and be able to perform a(n):
A) organizational audit.
B) market-share analysis.
C) financial statement analysis.
D) internal analysis.
E) yearly balance sheet comparison.

Question

Quizplus · Accepted Answer

A market-share analysis allows a company to assess its share of the market in comparison to its competitors. Since Blue Bird Body Corporation is looking to gather industry sales information to see how it compares to its competition, this is a clear example of conducting a market-share analysis.

In the United States, There Are Five Major Manufacturers of School