If the Pernod Ricard, the French distiller, wanted to see how its Chivas Rigal whiskey was doing in relation to its competition, it could conduce a(n):
A) competitive assessment.
B) marketing audit.
C) environmental assessment.
D) market-share analysis.
E) sales volume analysis.

Question

Quizplus · Accepted Answer

A market-share analysis would provide Pernod Ricard with information on how Chivas Regal whiskey is performing in comparison to its competitors by showing its proportion of total market sales.

If the Pernod Ricard, the French Distiller, Wanted to See