Callaway Golf is one of the leading producers of golf equipment in the United States. Through a(n) _____ Callaway should have realized that its share of the market for its Big Bertha brand of golf clubs.
A) organizational audit
B) marketing audit
C) market-share analysis
D) marketing cost analysis
E) financial statement

Question

Quizplus · Accepted Answer

A market-share analysis would provide Callaway Golf with the information regarding its share of the market for its Big Bertha brand of golf clubs, by comparing its sales to the total market sales.

Callaway Golf Is One of the Leading Producers of Golf