Shiseido is a Japanese manufacturer of cosmetics and toiletries. Through a(n) _____ Shiseido should realize its share of the market for its prestige brand of toiletries in Japan had shrunk.
A) organizational audit
B) marketing audit
C) market-share analysis
D) marketing cost analysis
E) financial statement

Question

Quizplus · Accepted Answer

A market-share analysis helps a company understand its position relative to competitors in terms of the percentage of the market it controls. In this case, it would reveal Shiseido's shrinking share of the market for its prestige brand of toiletries in Japan.

Shiseido Is a Japanese Manufacturer of Cosmetics and Toiletries