If the health care division at 3M wanted to compare how its new bandage strips were doing in relation to its competition, it would need to conduct a(n):
A) competitive assessment.
B) marketing audit.
C) environmental assessment.
D) market-share analysis.
E) sales volume analysis.

Question

Quizplus · Accepted Answer

A market-share analysis would allow 3M to compare its new bandage strips' performance against competitors by evaluating its share of the market relative to others.

If the Health Care Division at 3M Wanted to Compare