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Until Its Hostile Takeover, Centerpulse Was Europe's Largest Orthopedics Manufacturer

Question 111

Multiple Choice

Until its hostile takeover, Centerpulse was Europe's largest orthopedics manufacturer. Due to the aging of the baby boomers and increased longevity, the demand for orthopedics is growing rapidly. According to the BCG matrix, Centerpulse would be an example of a:


A) question mark.
B) star.
C) cash cow.
D) problem child.
E) exclamation point.

Correct Answer:

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