According to the BCG matrix, a strategic business unit (SBU) with a high market share in an industry with a low growth rate is classified as a:

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In the BCG matrix, a strategic business unit (SBU) with a high market share in an industry characterized by a low growth rate is classified as a "cash cow." This implies that the SBU generates more cash than it needs to maintain its market share, making it a source of revenue and profit for the company without the need for significant investment.

According to the BCG Matrix, a Strategic Business Unit (SBU)