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Nike Is Offering 82 New Products for the Committed Golfer

Question 115

Multiple Choice

Nike is offering 82 new products for the committed golfer. Nike's expansion into golf products will be done through, Nike Golf, a separate company division with its own unique logo. This new company will begin with only a small share of the market, and the number of golfers worldwide is declining at a significant rate. Potentially, this new Nike division will be a(n) :


A) cannibal.
B) star.
C) cash cow.
D) exclamation point.
E) dog.

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