The Cattlemen's Beef Board has developed a logo, which it hopes will tell consumers to "Look for the sign of a great meal." The logo is the word BEEF and the silhouette of a cow's head in a circle-around the exterior of the circle is written the words MARK OF QUALITY. Ads in which the board encourage consumers to eat more beef are examples of _____ advertising.

Question

Quizplus · Accepted Answer

Primary-demand advertising is aimed at stimulating demand for a general product category rather than for a specific brand. In this case, the Cattlemen's Beef Board is encouraging consumers to eat more beef in general, not promoting a specific brand of beef.

The Cattlemen's Beef Board Has Developed a Logo, Which It