Georgia's Electric Membership Corporations sponsored an advertisement explaining how electricity can improve the quality of your life by increasing productivity and reducing pollution. This ad, which was designed to stimulate demand for products that run on electricity, is an example of _____ advertising.

Question

Quizplus · Accepted Answer

This ad is an example of primary-demand advertising because it aims to increase demand for an entire category of products (in this case, products that run on electricity) rather than promoting a specific brand.

Georgia's Electric Membership Corporations Sponsored an Advertisement Explaining How Electricity