Wagner Electronics sells meters to measure the moisture content in lumber used in building. Too high a moisture level often produces warping and makes the finished product unattractive and unmarketable. To find people who are interested in owning one of its highly rated moisture content measurement devices, Wagner Electronics ran an ad in a woodworking trade journal. The ad asked anyone interested in learning more about the meter to call a toll-free number. What stage in the sales process does this sort of ad represent?

Question

Quizplus · Accepted Answer

This ad represents the prospecting stage in the sales process, where the company is seeking to identify potential customers (prospects) who might be interested in their product. By asking interested individuals to call a toll-free number, Wagner Electronics is looking to generate leads.

Wagner Electronics Sells Meters to Measure the Moisture Content in Lumber