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Sales Performance Should Be Evaluated on the Basis of Both

Question 116

Multiple Choice

Sales performance should be evaluated on the basis of both input and output. A person's selling effectiveness is a combination of the two. Which of the following factors is a quantitative output measure?


A) time spent setting up advertising displays
B) attendance at training sessions for dealers and/or distributors
C) calls per day
D) gross margin by product line
E) direct selling expense

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