Personal selling is defined as a subset of direct marketing.

Name: Personal selling is defined as a subset of direct marketing.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Personal selling is a form of direct selling, but it is not defined as a subset of direct marketing. Direct marketing involves communicating directly with customers through various channels to generate a response or transaction, while personal selling specifically involves face-to-face interaction between a salesperson and a customer.

Personal Selling Is Defined as a Subset of Direct Marketing